Magazine Questionnaire analysis

Music magazine – Questionnaire analysis

I carried out a questionnaire for my music magazine, asking questions about what people would want to see from my magazine. Doing this questionnaire allowed me to find out what sort of information I should possibly include into my piece of coursework. 

Question 1 – How old are you?

For this question, I found out that the people answering my questionnaire were mainly aged 17 as this was included in 6 out of 10 of my results. This lets me know that the responses I was gathering in my survey were not completely within my target audience.

Question 2 – Are you male or female?

9 / 10 of the people filling out my questionnaire were males, this information may not be too helpful for my magazine or its content. However, it can mean that the music artists offered to me in a later question may be more influenced by this one gender.

Question 3 – How often do you buy music magazines?

50% of my responses said that they never buy music magazines, 20% rarely buy them, 20% buy them monthly, 0% buy them once a fortnight, and 0% buy them once a week.

Question 4 – How much would you pay for a music magazine?

80% of my results show that a preferred price for m magazine would be in the range of £2 to £3.99. this has allowed for me to choose what I would price my magazine for, letting me know what to display on my front cover next to barcodes.

Question 5 – How often would you like to see a music magazine being published?

20% said that they would like once a week publishing, 30% said they would like once every 2 weeks, 50% said that they would like once month. This has allowed for me to choose my publishing dates, which would consist of monthly publishes of my magazine. 

Question 6 – do you subscribe to magazines for extra content?

70% of the people I asked said that they don’t subscribe to magazines to get extra content, this means that offering a subscription to gain access to more may not be a successful feature with my magazine.

Question 7 – What would you like to see being featured in a music magazine?

For this question, I allowed a multiple choice option so that people could choose any of the different features they would want to see, rather than just choosing one favourite. Through this I found out that Interviews with artists are the most wanted featured within a music magazine as 90% people included this within one of their options. Competitions are information on new releases were the second most selected options. Tour dates were the 3^rd most selected option, and reviews were the least selected option.

Question 8 – What artists would you like to see in a Rock magazine?

In this question, I included 3 different text boxes for people to write 3 different artists or bands for who they would want to see in my magazine. This allowed me to get a more varied range of answers, rather than giving a choice of artists selected by me. I now have a list of different band that I can choose to include in my magazine.

Here is the list of Artists that I gathered:

·         Red hot chilli peppers

·         Muse (X2)

·         ACDC (X2)

·         Nirvana

·         Imagine dragons

·         Lynyrd Skynyrd

·         Nickle Back (X2)

·         Slipknot

·         Santana

·         David Bowie

·         Led Zeppelin

·         Jimi Hendrix

·         Catfish and the Bottlemen

·         Against the Current

·         Foo fighters

·         Capital Cities

·         E.L.O

·         Bucket head

Question 9 – Would you like to see older artists as well as newer artists being featured?

90% of people answered this question said that they would like to see old and new artists in one magazine, 0% said they wouldn’t, 10% said that they are not bothered / no opinion if there are new and old artists together. This means that I can use a more varied group of artists, who should be able to fit more into my wider target audience as I know that including older bands would be favoured by people who read the magazine.